LOS ANGELES (April 24, 2015) — Trinity Broadcasting Network, the world's largest religious broadcaster and America's most-watched faith channel, has announced the upcoming launch of its newest faith-and-family network, TBN Salsa.
Scheduled to debut across the U.S. on June 1st, TBN Salsa will be geared toward second and third generation Hispanics who may not speak Spanish, as well as non-Hispanic viewers who enjoy the unique warmth, passion, and flavor of the Latino-American culture and faith community.
The network's 24-hour inspirational program lineup will include contemporary worship and gospel music from popular Latino musicians and recording artists, church and ministry programming featuring Hispanic pastors and Christian leaders from the U.S. and Latin America, talk shows highlighting issues and topics of interest to the Hispanic community, along with Latino-themed documentaries, sports shows, family-friendly movies, and broadcast specials.
The Rev. Samuel Rodriguez, president of the National Hispanic Christian Leadership Conference and a key advisor in the TBN Salsa network launch, said that with more than 50 million Latinos living throughout the U.S., the extended Hispanic community is a vital part of America's cultural and spiritual fabric. “Latinos are serious about faith and family, and our nation is in deep need of help and healing in both of those areas,” said Pastor Rodriguez. “We believe the time is right to take the best of Hispanic worship, music, ministry, and family programming, and reach out across the American landscape with a network that entertains, inspires, encourages, and offers life-changing truth. The National Hispanic Christian Leadership Conference is honored to partner with TBN in the launch of TBN Salsa. Together we will reach next-generation English speaking Latinos with the gospel of Jesus Christ.”
TBN Vice President Matthew Crouch said that over its 42-year history, TBN has continually focused on expanding its outreach with innovative networks that broadcast relevant faith programming to its global audience. “As the TBN Salsa network launches this summer, it will join 28 other members of the Trinity Broadcasting Family of Networks that are touching every inhabited continent 24 hours a day with the message of God's grace,” he said. “This is an incredible opportunity to reach tens of millions more individuals and families with programming that is engaging, inspirational, and impacts lives.”